IFA 2016: Huawei Press Event
by Ian Cutress on September 1, 2016 3:56 AM EST- Posted in
- Mobile
- Smartphones
- Huawei
04:05AM EDT - DEFY EXPECTATIONS
04:05AM EDT - This event is busy
04:10AM EDT - The event should start at 1030 local
04:11AM EDT - Incidentally, I'm trying this Live Blog on the Matebook and a Mate 8 for images
04:11AM EDT - The Matebook is sliding off of my legs when using the keyboard folio
04:12AM EDT - There's no real comfortable position to live blog on a 2-in-1
04:12AM EDT - #reviewerproblems
04:16AM EDT - Tablet mode is more comfortable but slower
04:31AM EDT - Here we go, it's starting
04:32AM EDT - At the last Huawei / honor event, Brooklyn Beckham was on stage
04:33AM EDT - Huawei has launched devices at the last 6 years of IFA
04:33AM EDT - Richard Yu, CEO on stage
04:34AM EDT - 'Bring meaningful technology to everyone'
04:34AM EDT - Last year was Kirin 950
04:34AM EDT - half-year lead on 16nm
04:35AM EDT - Jan 2016 was the Mate 8
04:35AM EDT - Feb 2016 was the Matebook
04:36AM EDT - April 2016 was the P9
04:37AM EDT - 60.5M smartphones sold in H1 2016 + 25 YoY
04:37AM EDT - ASP is increasing
04:38AM EDT - New mid tier products
04:38AM EDT - Huawei NOVA
04:38AM EDT - No compromise on tachnology
04:39AM EDT - NOVA and NOVA Plus
04:39AM EDT - Nova and nova plus
04:40AM EDT - Nova and nova plus
04:40AM EDT - USB Type-C
04:40AM EDT - Nova is 5-inch FHD
04:40AM EDT - One looks like P9, one looks like Mate 8, on the rear
04:41AM EDT - Keeping the same Huawei design ID with 2.5D glass and diamond cut finishes
04:42AM EDT - 1.8mm bezel
04:42AM EDT - 443 PPI, in-cell display
04:42AM EDT - 1500:1 contrast ratio ?!
04:43AM EDT - Blue mode in software adjusts the LUT to reduce blue light
04:44AM EDT - 'Rose gold for lady selection'... really?
04:44AM EDT - rose gold is region specific
04:44AM EDT - Nova is aiming squarely at Galaxy A5
04:45AM EDT - 14nm S625 with 8xA53 at 2 GHz
04:45AM EDT - 3020mAh battery on Nova
04:45AM EDT - 5V2A fast charge
04:46AM EDT - 5hrs POkemon go battery
04:47AM EDT - New fingerprint sensor, 'level 4'
04:47AM EDT - detects ridge depth
04:48AM EDT - Dual nano-sim, 7 4G bands
04:48AM EDT - Up to 128GB microSD certified
04:48AM EDT - Carrier specific models will only have single sim
04:49AM EDT - DTS audio codec
04:49AM EDT - Also, the NOVA Plus
04:50AM EDT - Camera in the middle of th eback
04:50AM EDT - 5.5-inch phone
04:50AM EDT - bigger battery
04:50AM EDT - Similar colors
04:50AM EDT - 2.5D glass
04:51AM EDT - 3340mAh battery
04:52AM EDT - Now onto user experience
04:52AM EDT - Supports Huawei Knuckle gestures
04:53AM EDT - I covered Knuckle with my Mate S Force Touch video
04:53AM EDT - One-touch control
04:53AM EDT - Document readjust
04:54AM EDT - THis is a good feature. I use it a lot in presentations
04:54AM EDT - Now a 'selfie expert' on stage
04:55AM EDT - Xenia Tchoumi
04:55AM EDT - she described herself as a 'social influencer'
04:57AM EDT - 'Our phone is an integral part of photographing our breakfast'
04:59AM EDT - Nova and Nova Plus has 'Beautifier' Mode 3.0
05:01AM EDT - Face recognition for beautify presets
05:05AM EDT - 0.3s auto focus
05:05AM EDT - OIS on the NOVA Plus
05:06AM EDT - 4K video record
05:06AM EDT - Still image extraction
05:07AM EDT - 1000 images on a single charge
05:09AM EDT - now discussing battery anxienty
05:09AM EDT - anxiety
05:10AM EDT - A few more devices to show
05:11AM EDT - wait, this is a video recap
05:12AM EDT - OK so NOVA pricing/launch first
05:13AM EDT - a new P9 color announcement first
05:14AM EDT - electric blue and fire red it looks like from the video
05:14AM EDT - Pokemon reference, I choose you!
05:15AM EDT - The blue doesn't look blue
05:15AM EDT - red looks red though
05:15AM EDT - OK so now new tablet
05:16AM EDT - MediaPad M3 with Kirin 950
05:17AM EDT - harmon/kardon
05:17AM EDT - micro-USB
05:17AM EDT - 16:10 display, 2560x1600
05:17AM EDT - 5100 mAh battery
05:18AM EDT - Pictures are uploading slow
05:18AM EDT - Fingerprint control
05:19AM EDT - AKM HiFi earbuds
05:19AM EDT - Dual 1W speakers
05:20AM EDT - CEO of harman to the stage
05:21AM EDT - Now some background to harmon and the harmon/Huawei relationship
05:23AM EDT - AKG is a harmon brand
05:25AM EDT - M3 will have an eye-care mode for blue light as well
05:25AM EDT - Headphones for M3 sold seperately
05:26AM EDT - Now pricing
05:27AM EDT - 400 euro for 3/32 variant of nova
05:27AM EDT - similar to honor 8
05:27AM EDT - Nova plus is 429 for 3/32
05:27AM EDT - That's with sales tax included
05:28AM EDT - Blue and Red variants of P9 are 549 for 3/32
05:28AM EDT - Mediapad from 349 with 4/32 wifi
05:29AM EDT - New NOVA brand video
05:29AM EDT - They've licenced that pop song from Zootopia for it
05:33AM EDT - That's a wrap!
13 Comments
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Groohmsch - Thursday, September 1, 2016 - link
The Niva phones sound interesting indeed. What I miss is an expansion slot...markrangel - Sunday, April 26, 2020 - link
Writing an abstract may take a lot of our time so if you need help with it, you should follow the guideline which will help you https://best-writing-service.net/how-to-write-an-a...ClockHound - Thursday, September 1, 2016 - link
With the emphasis on the technologically advanced selfie-cam tho, seems I'm not the target demographic for a new personality-cult Nova phone.IPS or OLED screen? Would have been nice to know - altho my mug gets no upgrade from either display tech.
Kudos to Ian for having the patience and buttocksian fortitude to sit through these self-important sloganeering festivals that defy all expectations of marketing drivel gone wild.
Stacy36167 - Saturday, September 3, 2016 - link
That Xenia Tchoumi woman.Am I the only one who noted her HEELS? How does she even stand in them? <cries a little>
virginia12 - Monday, July 17, 2017 - link
Android is basically the Voldemort of Android device makers' presentations. It can't be mentioned, lest it makes the new products seem undifferentiated.https://usawriters.org/
itsalina - Monday, November 6, 2017 - link
It is additionally the biggest telecom foundation creator on the planet. The organization likewise makes Android cell phones and tablets. As of late it has ventured into the smartwatch showcase with an Android Wear based gadget. http://www.homeworkclock.com. It is another of the huge cell phone producers from China.susanfoster - Tuesday, January 23, 2018 - link
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