Windows 7: Release Candidate 1

When we wrote our Windows Vista Performance Guide, we were left wondering about Microsoft’s ability to sell Vista to a community of users well entrenched with Windows XP

Among those that won't become switchers, Microsoft's own worst enemy is itself, as it needs to prove that Vista is a worthwhile upgrade to XP when XP is already so refined. For many users in the consumer space, Vista is simply a version of Windows where (to borrow a quote from Field of Dreams) "If you build it, they will come." These people will get Vista on their new computers and they'll like it because it is good, but having never had the chance to decide if they didn't want it.

Now two and a quarter years later we can see the outcome of that. It’s not favorable to Microsoft.

While Vista’s adoption has not been a failure, it hasn’t necessarily been a success story either. Microsoft’s own worst enemy was XP, and the users complacent with it have been in no big rush to upgrade. The primary vehicle for moving Vista has been new computers, and even that has taken a hit in the kneecaps with the sudden rise of netbooks, which fit poorly with an OS that was made for newer, faster computers.

Further complicating matters is that the quality of Vista wasn’t particularly stellar at launch. We’ve already covered this with our Vista SP1 article, so we won’t completely rehash this, but specific performance problems such as file copies (local and networked) and Vista’s hunger for virtual address space quickly made themselves evident. Netbooks drove this point home even harder –Vista doesn’t do so well with so little RAM.

Finally, Apple deserves a great deal of credit here for driving the stake into the public opinion of Vista. The extremely popular Get a Mac campaign took the dissent from above and managed to amplify it and sew it into the public at large. Apple made it popular to hate Vista, and Microsoft did too little too late on the marketing front to counter that. Never underestimate the power of marketing – many people can tell you they don’t like Vista, few can tell you why. That’s marketing.

Even though many of the technical problems were fixed before or at the launch of Vista SP1, by then it was too late. The public had become permanently dissatisfied with Vista. Regardless of the quality of the OS these days, the Vista name has become poisonous.

Of course as far as consumer sales are concerned, this hasn’t significantly dented Vista adoption. Vista’s still going out on virtually every new consumer-level computer shipped. People may be dissatisfied, but so far they’re not doing anything about it other than complaining. Business users on the other hand are acting, or rather are not acting. They’re not upgrading to Vista on existing computers, and on new computers they’re still installing XP. Vista’s not taking at the corporate level, and that’s Microsoft’s more immediate problem.

So here we are today with Windows 7 Release Candidate 1, Microsoft's grand attempt at taking Vista and building a more palatable operating system out of it. With Windows 7, Microsoft has ripped the Vista playbook to shreds and they are going an entirely different route. The goal: make Windows 7 successful before it even ships.

Windows 7: A New Marketing Approach
Comments Locked

121 Comments

View All Comments

  • Adul - Wednesday, May 6, 2009 - link

    MS cash reserves are actually around $26.3 billion
  • snookie - Wednesday, May 6, 2009 - link

    Apple's stock is dramatically higher and they have much more cash in reserve. Xbox sure in hell was designed to be profitable on both hardware and games and neither is. Microsoft knew they would lose money the 1st few years but nothing like this. It's been a total disaster for them financially.

    Investors are bullish on Microsoft? Well a lot of them aren't. Microsoft lost half its value in 2008. Half.

    Q9 has not been dismal for Apple. Biggest 2nd quarter ever in the middle of a recession. i guess that must be because of their commercials though....new iPhone coming up in June which will sell as fast as they can make them and Microsoft can't even get that blind, crippled, and dumb Windows Mobile out the door. This is a company in dire need of new leadership and middle management. Instead their answer is to rant and rave and piecemeal out development to whichever country is cheaper this week? Sound like a long term formula to success to you?
  • chewietobbacca - Thursday, May 7, 2009 - link

    You're kidding right? Apple's stock is higher but their market cap is worth $60 billion less because share prices don't mean sh!t. Apple has fewer shares out there hence each one is worth more, but MSFT is still worth 60billion more than AAPL, and if MSFT goes up to $24 a share again, it'll be worth even more.
  • Patrick Wolf - Wednesday, May 6, 2009 - link

    Psycho...
  • Jjoshua2 - Wednesday, May 6, 2009 - link

    That's good to see its performance is good in general, and its gaming is consistently higher as well. Posting from Windows 7 on my Wind Netbook FTW :)

    Any pricing news? I hope there's a great student rate.
  • griffhamlin - Wednesday, July 15, 2009 - link

    "gaming perfs constistently higher" ???

    are you kidding ? the song remain the same ...
  • samspqr - Wednesday, May 6, 2009 - link

    the main reason I hate vista is because it's not XP: everything looks different, I can never find what I'm looking for, so getting used to it would require an effort that doesn't seem to have any compensating advantages (I don't like fancy UIs -I still use the W2K look- and I don't really play games anymore)

    then, about windows7, I still feel it's just a re-spun new SP for vista, with a UI revision, and the only reason it's getting better reviews than the original vista is that some time has passed, so there are better drivers, and you're testing it on much more powerful hardware

    now, that Wind comment makes me wonder...

    may even I fall on this one?

    we'll see
  • cyriene - Wednesday, May 6, 2009 - link

    I never understood how XP users say they "can never find anything in Vista."
    I'm not Windows expert, but after using my new laptop with Vista for 3 hours I knew where over 95% of the things and setting are located. And mos tof them are in the same place as XP for that matter. Control panel is the same... Start menu slightly different, but similar enough to figure out in 5 seconds. Plus if there is something you're looking for, the Vista help search actually ...HELPED me find it! I was actually suprised how well the help works. Also, if that failed a quick Google search is all it takes.
    I don't feel MS should make ever OS exactly the same with everything in the same place. It makes sense for some things to move, and it isn't hard to find them if you take 5 seconds to do that.
  • dmpk - Saturday, May 30, 2009 - link

    I agree. I think it is easy to find stuff on Vista with a little bit of playing. The transition is same as that from Windows 98 to Windows XP...
  • piroroadkill - Thursday, May 7, 2009 - link

    I completely agree. If you can't find something in Vista and you're used to XP, it's either so unused that it was removed, or you're just not trying, at all.

Log in

Don't have an account? Sign up now